A brand that focuses on providing, quick, simple, and affordable meal kits that utilise supermarket products that are nearing the end of their shelf life. Aimed to tackle the increasing issue of food waste within society.
BiteBox is a conceptual brand as part of a university project, focusing on issues of cost of living and food waste within large-scale supermarkets. The idea being based on current food preservation apps such as TooGoodToGo and OLIO, BiteBox would expand on this through large-chain supermarkets, allowing consumers to make meals out of food that would otherwise of gone to waste.
The design was made to feel inviting and modern whilst staying playful and cheeky. Using bright, eye-catching colours was a must, and having fun with the wordplay and copywriting helped set the scene.
Design For Change
Brand Identity
Packaging Design
Logomark Design
Copywriting
App Design
Brand Identity
Packaging Design
Logomark Design
Copywriting
App Design