A conceptual rebrand of Ecuadorian soft drink ‘Fioravanti’. Beloved by many Ecuadorians, Fioravanti has cemented itself within the market as the drink of the people. From family barbecues to football matches, Fioravanti is the equivalent to Coca-Cola in Ecuadorian culture. As part of a design brief set by Epoch, The aim was to modernise and encourage younger audiences to try and indulge in the world of Fioravanti. I took heavy inspiration from New Year’s masks, typically worn during Ecuadorian celebrations of the New Year. I took this idea as well as one of their rich tapestry industry and create a combination of the both within the can designs.
Brand Identity
Packaging Design
Logomark Design
Packaging Design
Logomark Design