Oyster



OYSTER



 Oyster wanted to enhance their current presence within Falmouth, through the means of a new brand identity, website and continue its social media presence.

 My work began with the 2025 Autumn/Winter collection with the release of three knitwear pieces.  The website was refreshed with a prominent stance on luxury, focusing on an experience with elegance. I animated the logomark developed by Jake Barrington to use as part of the website loading screen.


Creative Direction

Website Design

Email Campaign

Logomark Animation

Copywriting

Social Media Design


Collaboration with

 Jake Barrington
(@byjakebarrington)

Leah Kelley
(@leahjkelley)

Theo Cadby
(@tizzytookthis)






Spring Summer 2026 brought the amazing chance to take lead as the creative director and bring the Spring Summer collection to life. This involved planning of locations, shot-style, wardrobe choice and camera choice. With help from Jake, Leah, Theo and Yahia, Oyster’s creator, we had a productive afternoon of shooting at Gylly and Swanpool Beach in Falmouth





Autumn Winter
Autumn Winter 26 was the first taste of working with Oyster.  I was in charge of the new era and refinement of Oyster’s website. I had chance to design all elements,  with freedom